If you have not invested in taking quality photos of your products yet, we can only assume that you are yet to see the impressive conversions they can bring.
In research by Justuno, the figures show that consumers make buying decisions from the visual displays of products.
Attraction and appeal are one reason why many websites and eCommerce stores are investing heavily in their product photography in Wollongong.
Another interesting fact worth pointing out is that about 20% of returned goods are as a result of the products purchased not appearing as they are displayed.
These facts all say one thing; you need quality product photos to increase conversions on your site.
In this post, we will look at some reasons why you need high-quality images for your site and tips to start taking them.
Without any more delay, let us get started:
Reasons you need good product photos.
Gets attention:
The first step in the sales journey of your customers is to get their attention and as the popular saying, “a picture is worth more than a thousand words.’
Simply put, you get more eyes on your products with a high-quality image and because you now have the attention of your ideal customers, you can move them down the funnel quickly.
Sets the right expectations;
Have you ever wondered if a product looks too good to be true?
It is easier when purchasing a product at the regular brick-and-mortar stores, but with online stores, it`s an entirely different ball game.
You want to set the right (and honest) expectation in the minds of your customers before they purchase the product. You will appear more trustworthy, and ultimately, increase customer loyalty when your customers get the exact item.
Speaks a lot:
Many of your buyers want to know one thing, and that is: how does this help her?
There are several items you may have purchased because you saw how useful they would be.
This ring true in almost all sales scenario with your buyers: you need to communicate what life will feel like for your customers when they buy your products and as such your pictures will speak more volume than words.
Tips on taking amazing product photos:
The bottom line is good photos hence the perceived value of your products and builds trust. However, it can be daunting to find the perfect product photography in Wollongong.
Here, we are going to show a few tips and tricks that will help you take amazing photos for your site.
You should not expect to get it right the first couple of times, but remember that a good photo can mean the difference between sales or no sales. So, keep at it.
Cameras;
Of course, the product photography isn`t “cheap’: it requires some level of investment into gadgets, and a camera is crucial.
If you are just starting and working on a lean budget, you can substitute a camera for a high-end smartphone.
Start with what you have on the ground and ignore the notions that you must have a super, expensive camera to take good photos.
Tripods:
Getting a tripod allows you to capture more depth of your product.
Ideally, you will set the camera at a low aperture for more depth of field which automatically means your shutter speed will be slower.
All of this may seem a bit technical, but give it time and you will get the hang of it.
Besides the need for more depth in your snaps, you will need tripods to hold the camera steady. This will prevent the outputs from being blurry.
Lights:
Lights are one of the most important factors to consider when taking photos.
Generally, you have two types of light; natural and artificial light. When selecting the type of light, you need to understand the platform, the product, and so on before shooting.
With artificial lights, you think of platforms like Amazon and other big marketplaces.
On the other hand, products like food, clothing, flowers, etc, can be taken with natural light outdoors or by a window.
This is why we recommend you consult with a professional photographer in Wollongong to help with lighting if it gets too technical.
Your lighting could amplify or diminish the looks of the products.
Follow who you love:
One great way to draw inspiration for good photographs is to look at brands whose photos appeal to you.
Be unique with your shoots but ask how these brands and their style can help you take impressive shots of the products you want to promote.
Final take:
Keep in mind that product photographs are great money-spinners for your business and the ROIs are worth this investment.
However, bear in mind that you do not have to spend a lot to get started: you can start with that camera or phone in your hand.
You can consider hiring the services of product photography in Wollongong.